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I was a huge fan of the marketing optimization research I did for my first job out of college. I had a couple of interns and they were all obsessed with it. They would do all sorts of research about what companies and industries were doing well in the market, and then the entire time we were in class we were told to focus on marketing optimization. They were really pushing us to focus on the marketing aspect of the business.
Of course, marketing optimization is anything but a marketing-focused area of study. We have a ton of marketing-focused research, it’s just that we don’t publish the research we’ve found. The best I could say is that I’m an obsessive researcher and I have a ton of stuff I haven’t put online, so I’m sure I have some awesome research out there. But I’m not going to talk about it.
The last few years have been very good ones for the folks at marketing optimizer, as their data is now shared with dozens of companies around the world. They have a lot of data on what works on social media, the best way to market to different audiences, and the best way to optimize your website. Ive known a few people who work there and if anyone is interested I can give you the name of their email address.