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My job is to create a positive effect on people. I want people to know that I’m invested in their success and that I’m a business owner who is passionate about their success. I want them to be able to tell their friends and family that I’m their source for business cards.
I can’t tell you how many people that I have helped have told me that their friends and family just love the business cards that Im send them because they show that Im a normal person. It’s a win for everyone.
Im not saying you should just send out business cards to everyone and hope they will take your advice. Im saying that you should send out business cards to those people that you know will be interested in them. If you are sending out business cards to people that you know will be interested in you, then its not just a business card. It’s a connection, an opportunity to make a friend.
My favorite use for business cards is when you go out to dinner and you see a new person. If it’s someone you’ve seen before, you know they will be there. You can say, “Hey, I just ran into this new person and I am really interested in him.” If you see them again, you can say, “Hey, I just ran into this new person and I am really interested in him”. The person that you meet is not just a business card.
You see, business cards are a great way to show someone you like their company, their company is a good place to go, and you’re interested in them. Then you can show the person you like their company, and they will get on board, or they can accept your friend request and then you can get together to talk about how great your company is.
One of my co-workers sent me a great business card. It was a little weird, because it didn’t say who it was for or anything. But I guess it was because he had a job he worked at.
The first thing he did was take a look at the name. If I’m remembering correctly, it was a dance club that he worked. So now he knows that it’s a dance club. Then he looked at it’s location. It was in New York, which is another place that is known to have lots of great dance clubs.
The next thing he did was look at the number on the back of the card, and he was like, “Dude I am at a dance club right this second.” Then he looked at the dates on the card. It had been five years since he last danced. He was like, “I remember dancing on this same dance club in 2008 and it was awesome.” He then put the card in his pocket and went to lunch.
I’ll be honest, I had a hard time following this one. I kept thinking that it was some random dude who had a hard time remembering who, where, and when he had last danced, but it wasn’t. It had been five years. It had been five years since he had last danced. I think I might have been confused that it was a dancing club after all.
It makes me think of the old days when you and I were just like, “Ah, I remember this place. We should go there.