Email marketing is a great way to promote your business and generate more revenue. It’s also one of the most cost-effective ways to reach potential customers. The best part about email marketing is that it provides a two-way communication channel between you and your customer. However, there are some do’s and don’ts of email marketing that must be followed in order for it to effectively work for you. In this blog post we will discuss these dos and donts so that you can have better success with your own campaigns!
Don’t spam your customers and prospects with too many messages. Sending too much content will make them unsubscribe, delete you from their inbox or mark as spam. A good rule to follow is once a day, then choose the days of the week that best fit your audience. So if you’re targeting on young professionals then try sending an email later in the workday so they don’t have 50 emails waiting for them when they get home at night!
Do use subject lines creatively: Include words relevant to what subscribers signed up for like “new product release” or “change in pricing.” This way people know what’s coming down the pipe before it arrives in their inboxes!
Do make it personal: Personalize the email to each subscriber by mentioning them first in your greeting, then follow up with a brief message. If you are sending an event invitation then include their name and any other relevant information like ticket ids or access codes!
Don’t forget about mobile devices: When designing for desktop take into consideration that most people will be viewing emails on their smartphones or tablets so make sure text is easy to read at all sizes. Keep the font size small enough so there’s no need for zooming but large enough so they can see everything clearly without squinting too much. And lastly, try using short sentences and paragraphs since scrolling through long blocks of content while holding a phone can be tedious!
Make it catchy: With so many emails being sent out every day, readers are becoming numb to the ones that just come and then go. Don’t be one of those forgettable messages! Be memorable by using short sentences or even making them rhyme if you’re feeling creative. Or try inserting some humor into your letter for a less formal tone with potential customers
Don’t be afraid to personalize: It can sometimes get confusing when there’s been an update in your company but people may still have old contacts saved on their phones from previous work email addresses. If you want someone to take notice then mention them specifically and not only use their name whenever possible! Make sure any changes are reflected across all platforms too, such as Facebook pages and Twitter feeds.
“Be mindful of your words.”: It sounds like common sense but it’s worth repeating! Read through the email before sending to make sure there are no typos or spelling errors that could come off as unprofessional and then send them on their merry way. Sending an email is just like writing a letter, so take your time with these tips in mind for both!”
The Do’s and Don’ts of Email Marketing ( then they do )
then they do then they don’t then they may still have old contacts saved on their phones from previous work email addresses. If you want someone to take notice then mention them specifically and not only use their name whenever possible! Make sure any changes are reflected across all platforms too, such as Facebook pages and Twitter feeds. “Be mindful of your words.”: It sounds like common sense but it’s worth repeating! Read through the email before sending to make sure there are no typos or spelling errors that could come off as unprofessional and then send them on their merry way. Sending an email is just like writing a letter, so take your time with these tips in mind for both!”
