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Business

The Do’s and Don’ts of Email Marketing

Email marketing is a great way to promote your business and generate more revenue. It’s also one of the most cost-effective ways to reach potential customers. The best part about email marketing is that it provides a two-way communication channel between you and your customer. However, there are some do’s and don’ts of email marketing that must be followed in order for it to effectively work for you. In this blog post we will discuss these dos and donts so that you can have better success with your own campaigns!

Don’t spam your customers and prospects with too many messages. Sending too much content will make them unsubscribe, delete you from their inbox or mark as spam. A good rule to follow is once a day, then choose the days of the week that best fit your audience. So if you’re targeting on young professionals then try sending an email later in the workday so they don’t have 50 emails waiting for them when they get home at night!

Do use subject lines creatively: Include words relevant to what subscribers signed up for like “new product release” or “change in pricing.” This way people know what’s coming down the pipe before it arrives in their inboxes!

Do make it personal: Personalize the email to each subscriber by mentioning them first in your greeting, then follow up with a brief message. If you are sending an event invitation then include their name and any other relevant information like ticket ids or access codes!

Don’t forget about mobile devices: When designing for desktop take into consideration that most people will be viewing emails on their smartphones or tablets so make sure text is easy to read at all sizes. Keep the font size small enough so there’s no need for zooming but large enough so they can see everything clearly without squinting too much. And lastly, try using short sentences and paragraphs since scrolling through long blocks of content while holding a phone can be tedious!

Make it catchy: With so many emails being sent out every day, readers are becoming numb to the ones that just come and then go. Don’t be one of those forgettable messages! Be memorable by using short sentences or even making them rhyme if you’re feeling creative. Or try inserting some humor into your letter for a less formal tone with potential customers

Don’t be afraid to personalize: It can sometimes get confusing when there’s been an update in your company but people may still have old contacts saved on their phones from previous work email addresses. If you want someone to take notice then mention them specifically and not only use their name whenever possible! Make sure any changes are reflected across all platforms too, such as Facebook pages and Twitter feeds.

“Be mindful of your words.”: It sounds like common sense but it’s worth repeating! Read through the email before sending to make sure there are no typos or spelling errors that could come off as unprofessional and then send them on their merry way. Sending an email is just like writing a letter, so take your time with these tips in mind for both!”

The Do’s and Don’ts of Email Marketing ( then they do )

then they do then they don’t then they may still have old contacts saved on their phones from previous work email addresses. If you want someone to take notice then mention them specifically and not only use their name whenever possible! Make sure any changes are reflected across all platforms too, such as Facebook pages and Twitter feeds. “Be mindful of your words.”: It sounds like common sense but it’s worth repeating! Read through the email before sending to make sure there are no typos or spelling errors that could come off as unprofessional and then send them on their merry way. Sending an email is just like writing a letter, so take your time with these tips in mind for both!”

Categories
Business

When Your Boat Capsizes but Remains Afloat: What You Should Do

The boat your company has been working on for the past year and a half has finally come to fruition. It’s finished, it’s beautiful, your customers are excited about it, your employees are proud of their work – so you do what any good entrepreneur would do: take your boat out on the water for the first time. You put your best foot forward and steer confidently into open waters. But then suddenly something goes wrong – your ship capsizes!

This is not an uncommon scenario in business; there are many things that can go wrong with a project when you least expect them to. And while having your boat cap-size may sound like a disaster story waiting to happen, there is still hope! In this post we’ll talk about your boat capsizing but remaining afloat, and what you can do to keep your company from sinking.

your boat capsize but remains afloat. here’s how to save your business!

your company is going down faster than your boat, but don’t worry. we’ve got your back! not only that, but there’s plenty of ways to stop the sinking before it happens. here are some tips on what you can do in case your ship capsizes and remains afloat:

This is an example sentence. It should read as follows: “Your boat capsize but remain afloat.”

Another example sentence. It should read as follows: “Here are some tips on what you can do in case your ship capsizes and remains afloat.”

This is an example sentence. The text should be cut off at the end of a line for increased comprehension, with punctuation following it. It should read as follows: “Not only that, but there’s plenty of ways to stop the sinking before it happens.” Here are some suggestions on how to handle your company when your boat capsize but remain afloat…*

More about your business! –

How to save your company from going down faster than your boat!

What if my boat doesn’t sink? Here’s what we recommend…

This is the last sentence of your blog post. It should read as follows: “Here are some tips on what you can do to stop your ship from sinking.”

*Example List Item Text- This first list item will have a number and bullet point following it.* – More about your business! Your company may need extra help during this time, so that your employees don’t feel like they’re just sitting in limbo waiting for updates on their jobs. Employees also need financial support during uncertain times, even if they work at home or take an extended leave of absence when your boat capsizes but remains afloat. To make sure everyone feels supported please offer them easy access to resources such as counseling service by providing phone numbers or links to your company’s HR website.

*List Item Text- This list item will be marked with a number and bullet point, but there won’t be any text following it.* – More about your business! Your company may need extra help during this time, so that your employees don’t feel like they’re just sitting in limbo waiting for updates on their jobs. Employees also need financial support during uncertain times, even if they work at home or take an extended leave of absence when your boat capsizes but remains afloat. To make sure everyone feels supported please offer them easy access to resources such as counseling service by providing phone numbers or links to your company’s HR website.

List Content:

Consider what benefits you can provide your employees during your company’s downtime – can they work remotely? Do you have a jobless benefits program in place for the time your boat capsizes but remains afloat?

Keep your employees informed of what is happening with your business and how it might affect them.

*This list item will be used at some point to make sure we don’t end up talking about something that would result in having nothing left to talk about, which could then lead us into an endless ramble or just repeating ourselves over and over again. We already did this once, so let’s not go there again!

Discuss needs on financial assistance during uncertain times such as unemployment insurance coverage, counseling services and more!