The marketing and communications course that I just finished? This course is for anyone who wants to learn how to produce truly effective integrated marketing communications for their clients and prospects. Let's face it, marketing and communications are both critical to any business. They are, however, two very different disciplines. Marketing is about the delivery…

In the first 3-4 paragraphs of this article, the author discusses the various applications of metro business systems to help you achieve success no matter what industry you are in. As you will see, the author’s main focus is the customer-centric mindset. The idea of the customer-centric mindset is to make the best use of…

The content marketing career has become the next hot trend right now, and I have to admit I’ve been a fan of this particular industry for a while now. Whether it is working for a social media giant like Facebook or working on a small SEO-focused blog, there are millions of opportunities that come along…